Taurus - Haken

Agency: Joyful & Triumphant
ECD: Billy Faithfull
Creatives: Kim Hutchinson, Joe Fitzgerald, Billy Faithfull
Design: Chris Willis, Alex Talikowski, Darren O’Donoghue
Project Director: Kirsty Ferris

Agency Producers
Sally Lipsius @ Lipsius Creative
Charlotte Lipsius @ Lipsius Creative

Production Company
Merman – UK – Director, Declan Lowney/Producer Simon Monhemius
Atlanta – The Artery VFX NYC/Producer Deborah Sullivan

DOP
Merman – Catherine Derry
The Artery – Bella Gonzales

Virtual Production: Quite Brilliant

CG backplates (Chaos Advantage, Unreal Engine) – James Knopp, Dan Walker, Cemal Gokce

AI: Sidekick.london – Martin Bennett

Editor: Leo King @ Stitch
Recording Studio & engineer: Jungle
Engineer: Ben Leeves

Post Production: Freefolk
VFX: Andy Copping
Grade: Duncan Russell
Producer: Charles Gillet

Leland Music:
Composer Raphael Fimm
Producers Toby Wiliams & Dhamirah Coombes
Take My Breath Away – Berlin

The largest TV commercial I have had the pleasure of being involved with, commemorating the 150th anniversary of Warburtons.

I worked extensively on the bakery scene of the comercial in unreal engine with Cemal Goyke, where I was responsible for set dressing, lighting, and optomising the scene to run well at real time on the wall, as well as operating and running the scene in Unreal Engine on set.

The mission control room towards the middle of the advertisement was also fully 3D, however we chose to use Chaos Arena instead of Unreal Engine as we wanted to take advantage of the realism and workflow of a traditionally rendered cg scene, provided by Fifth Wall, in real time.